For the first time in seven years album sales are going in a positive direction according to the Nielsen Soundscan’s U.S. report. The The National Association of Recording Merchandisers (NARM) President Jin Donio stated, “This is certainly very welcome news for the music business given the rampant piracy the industry has faced in the past decade and continues to confront worldwide.” Overall music sales including purchases of albums, singles, music videos have increased by 8.5%.
The two areas which had the high percentage of growth were sales of digital albums and digital singles. Mr Donio commented on the sales of digital products, “The increase in digital album sales year over year has been particularly strong, with almost a third of albums sold being delivered in a digital format. Just this week, Eminem’s 2010 album Recovery became the first album to hit a million in digital sales, and is expected to be quickly followed by Adele’s 21, which is the top selling album of this year so far. On the physical front, the decline in CD sales has been stemmed dramatically from -18% in 2010 to -6% this year so far, with sales actually up about 1% in the second quarter of 2011. Vinyl continues its upward trajectory with a 41% jump from 2010.”