John Legend is adding ‘investor’ to his professional resume. The Grammy Award winning singer, along with his associates at The Artists Organization recently invested in San Francisco-based water company HINT, Inc.
They crossed paths with the company last year at chain stores such as Whole Foods Markets and Starbucks, contacting them shortly after to learn more about the company’s mission statement. Legend states that after speaking to founders Kara and Theo Goldin, he found that they shared a passion for leading a healthy lifestyle.
“I enjoy drinking HINT water because it’s refreshing without tasting sweet or artificially flavored,” Legend announces in a video. “As we got to know Kara and Theo, it became clear that HINT is ultimately their commitment to making it easier for people to lead healthier lifestyles. I joined them as an investor not only because I actually drink HINT water, but also because I truly believe in both the product and its ‘Drink Water, Not Sugar’ message and I am excited to watch the company grow.”
The zero calorie drink comes in various flavors like Watermelon, Lime, Blackberry, and Strawberry-Kiwi, and can be found at stores including Albertsons and Bristol Farms.