Rihanna Signs on to Front Vita Coco Campaign, Gets Love From Madonna

Another brand has opened its wallet to Rihanna. The Barbadian R&B beauty has inked a deal with Vito Coco, American best-selling coconut water and one of the fastest-growing beverage brands in the U.S., to front the company’s national advertising campaign launching this summer.

“I love Vita Coco! It’s real coconut water from hand-picked coconuts. It’s delicious and so good for you!” says Rihanna.

Rihanna joins Vita Coco’s rock-star list of brand loyalists, including Red Hot Chili Peppers frontman Anthony Kiedis and Madonna, who had great this to say about RiRi.

“Rihanna is a natural fit for the Vita Coco brand and I’m so happy to have her on the team” says Madonna, who is an investor in Vita Coco along with Kiedis.

Vita Coco, which is Never from Concentrate and contains the five essential electrolytes, 15 times the potassium of a traditional sports drink, and 100 percent of the daily requirement of vitamin C, delivers super-­‐hydration functionality with every sip.


Since 2005, Singersroom has been the voice of R&B around the world. Connect with us via social media below.

View all posts by Singersroom →