Rapper 50 Cent wasn’t the only artists debuting new products at this yearâs Consumer Electronics Show (CES). Pop starlet Lady Gaga unveiled her new instant camera collection for Polaroid at the Las Vegas event, wowing onlookers with her unique creations.
The “Paparazzi” hitmaker was the star of a very different kind of show when she stepped onstage to unveil three new products she helped to design for the Polaroid Grey Label. Giving live demonstrations of the items, she showed off a pair of sunglasses which doubles as a digital camera, allowing users to discreetly snap photos and save or display them on the lenses. She revealed the idea was inspired by an old tour accessory – dark glasses she fashioned out of iPod screens early on in her career.
Gaga also showcased a portable, wireless printer and a modernized version of the Polaroid’s classic instant camera, which lets users save images digitally and print them out using an inkless technology called Zinc.
“They really let me put my hands in there and design this s**t myself,” Gaga tells the audience about developing the products.
The Grey Label products will premiere for consumers later this year.