Rihanna’s Perfume ‘Reb’L Fleur’ Gets Release Date

Back in 2009, Rihanna inked a deal with perfume powerhouse Parlux Fragrances Inc to create her own perfume brand, and now the fruity fragrance is finally getting released this month.

Branded “Reb’L Fleur,” meaning Rebel Flower, the same French words the “What’s My Name?” hitmaker has tattooed on the back of her neck, will see Rihanna compete against celebrities including Beyonce, Jennifer Lopez, and more.

“I believe a woman should dare to be different — willing to live her life for herself and not for other people,” Rihanna stated in press release. “This fragrance is about my passion for individuality — being expressive and empowering, yes, but also emotional and intriguing. I promise you Reb’L Fleur will not be easily forgotten.”

Beginning January 25, you can purchase the fragrance at Macy’s department stores, with prices ranging from $49 (1.7 oz. bottle) to $59 (3.4 oz. bottle).

Check out the promotional photo:


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