Will 50 Cent’s Sleek Compete With Beats By Dre?

Rapper 50 Cent continue to find new avenues to create revenue streams to feed his rich ego. His latest venture is a new wireless headphone line, which he announced on Thursday, January 6 at Consumer Electronics Show in Las Vegas, Nevada.

The “In Da Club” rapper partnered with Sleek Audio to offer headphones with Wireless Hybrid technology using military-grade metals and the latest in fit and performance.

During his announcement, 50 Cent said he is aware that people will compare his headphone with the one launched by fellow rapper Dr. Dre but he also states that his product possess technology that hasn’t been in the market yet.

“I was fortunate to find Sleek, the technology they employ and their knowledge of how we hear music truly blew me away,” 50 Cent stated. “It was a perfect match, I didn’t want to create another pair of loud headphones, I wanted to create headphones that offer top-level performance, style and new technology.”

50 is confident the headphone will help fans experience and enjoy music more.

“I see everyone, not just my fans, enjoying the music. Music is the language of love. Music can break language barriers,” he said when introducing the new product to the press.

The Sleek by 50 will be available worldwide by the second quarter of this year and will be priced at about $350, comparable to Dr. Dre’s Beats by Dre.

Are you looking forward to Sleek by 5?


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