Lady Gaga Goes Grey Label With Polaroid, Preps Another Strong Year

Pop superstar Lady Gaga, who earned $62 million in 2010 according to Forbes, is setting the stage for another profitable year. The “Paparazzi” singer has reportedly teamed with Polaroid for the second time to help launch their new Grey label product.

“A year in the making, Polaroid Grey Label is a collaboration between two of the most influential icons of our time. Polaroid and Lady Gaga,” Polaroid says in a statement. “Join us at as we reveal the next generation instant experience. Live from CES in Las Vegas. January 6th, 2011 at 3:30pm PST.”

Gaga first teamed with Polaroid back in 2008, helping the famed photography firm revive their cameras. To date she has created a range of fashionable, fast-selling items for the brand.

In related news, Gaga announced on New Year ’s Day the release dates for her new album “Born This Way” and its lead single. “THE SONG 2 13 11 THE RECORD 5 23 11,” she posted on Twitter.

Prior to the announcement, she tweeted her Little Monsters some lyrics from the record, “I’m beautiful in my way, ’cause God makes no mistakes, I’m on the right track baby, I was Born This Way. Don’t hide yourself in regret, just love yourself and you’re set. I’m on the right track baby, I was Born This Way.”

Along with the sophomore project, Lady Gaga will also roll out a “Gnomeo and Juliet” soundtrack she worked with Elton John. The song will be made available for purchase in a CD package of the movie theme songs compilation on February 8.


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