Stars like Usher, Lady Gaga, Kim Kardashian, Justin Timberlake are among the celebrities who will sign off from Twitter and Facebook this Wednesday to benefit Alicia Keys’ AIDS charity, Keep a Child Alive, according to the AP. Dubbed Digital Life Sacrifice, the campaignâs initiative is to raise a million dollars. In addition, they would also film “last tweet and testament” videos and appear in ads that show them lying in coffins to reflect what they mean by “digital deaths.” “It’s really important and super-cool to use mediums that we naturally are on,” Keys told The Associated Press. She added, “This is such a direct and instantly emotional way and a little sarcastic, you know, of a way to get people to pay attention.” Other celebrities include husband Swizz Beatz, Jennifer Hudson, Serena Williams, Elijah Wood, Usher, Khloe Kardashian, Janelle Monae and Ryan Seacrest. The charity will accept donations through text messages and the participants will sign back on when the charity raises $1m. Contributions will support families affected by HIV and AIDS in Africa. For more details head on toKeepAChildAlive.org.
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