Fergie Gets ‘Outspoken’ With Avon, Fragrance Deal

Fergie has something new for fearless women — a fragrance dubbed “Unspoken”. Teaming up with Avon, the Black Eyed Peas front woman will soon be seen in ads for the fragrance, which becomes available exclusively to 6 million Avon representatives worldwide this month. In addition to the fragrance, Avon has also partnered with Fergie and the Black Eyed Peas as a sponsor of their latest tour (stemming form ‘The E.N.D.’ album). “We are so excited to be sponsoring The Black Eyed Peas as they embark on what promises to be a groundbreaking global concert tour,” says Tracy Haffner, Vice President of Global Fragrance Marketing and Strategic Alliances. “It’s been such a pleasure welcoming Fergie into the Avon family, and we’re thrilled to support her in the incredible endeavors that make her such a SUPERstar.” Fergie reportedly worked closely with Avon to design ‘Outspoken,’ which exudes independence, confidence and femininity. According to Avon, “Outspoken” captures Fergie’s bold expression and magnetic appeal in a floral fruit fragrance with a raw, sexy, unexpected edge. “Outspoken is for the woman who needs no introduction,” says Fergie. “She is fearless… true to herself and her beliefs. She knows what she wants and isn’t afraid to ask for it or speak her mind. The scent is bold with a Rock-n-Roll Boudoir vibe that will shock you.” In related news, Black Eyed Peas leader will.i.am collaborated with Fergie on an exclusive music track for the upcoming “Outspoken” commercial. Fans will get a chance to hear the song playing in the “Outspoken” booth at select tour stops.


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