Diddy Gets Exclusive, Full Circle With Macy’s

From teenage employee to Macy’s partner, Sean ‘Diddy’ Combs has come full circle with the retailer thanks to a recently inked exclusive partnership deal. Announced Thursday, May 6, the deal makes Combs’ long-held brand, ‘Sean John,’ an exclusive brand only to be carried by Macy’s starting in 2011. “I am overwhelmed and humbled by the recognition from such an iconic American retailer as Macy’s and we’re astounded by the opportunity that this exclusive deal gives the Sean John brand and all of our licensing partners,” Combs said during a press conference Thursday. “When I launched the Sean John brand over 11 years ago, we created the tag line ‘The Future of Fashion’ and today as we are announcing this partnership, I truly believe the future has arrived.” According to Sean John insiders, Macy’s will be the exclusive U.S. department store retailer for the Sean John men’s sportswear collection beginning in Spring 2011, with merchandise receipts arriving in October 2010. The exclusive Sean John product will be available online at macys.com and in 400 Macy’s stores across the country in 2011, with additional stores to be added in the years ahead. Extensive Sean John sportswear shops will be included in Macy’s flagship stores – Herald Square in New York, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in Costa Mesa, CA. This new partnership will make way for an improved in-store experience driven by Sean John’s new aesthetic and art direction for in-store visuals, fixtures and non-traditional marketing initiatives and programming. The apparel in Sean John’s new men’s sportswear collection will feature new standards for fit and workmanship and will include casual and dressy looks. Fashion will continue to drive the assortment with emphasis on fabric development with a modern approach to rejuvenating classic silhouettes. In addition to the exclusive sportswear offering, Sean John fragrances, fine tailored clothing, shirts and ties, lounge and underwear, leather goods, boys, women’s, and all other product categories will also have increased visibility in Macy’s stores throughout the country. ‘Sean John’ will also join Diesel, True Religion and Ben Sherman in Macy’s flagship stores, including the New York area stores, for the retailers conceptual men’s floor called Impulse. Sean John fragrances remain available at other retailers.


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