Joss Stone Inks Footwear Deal With Nine West

Joss Stone is moving into the fashion world this week, signing an exclusive deal with footwear retailer Nine West ! According to the retailers, Stone’s foray into footwear will kick off with the Nine West Vintage America Collection Fall 2010. “I am excited to collaborate with Fred and pair my artistic vision with his fabulous design sensibility,” Stone said in a statement Tuesday. “My style is constantly evolving and is shaped by my love of art and endless imagination. It is extremely fulfilling to bring these thoughts and ideas to life and incorporate them into a capsule collection of stylish footwear.” Spearheaded by Nine West Creative Director Fred Allard, the limited-edition footwear collaboration will embody Stone’s personal inspirations and whimsical style to seamlessly fit with the Vintage America Collection’s rich craftsmanship and authentic charm. The stylish new looks are slated to debut worldwide at select Nine West retailers at the end of August, with pre-order sales available in late July via the collection’s microsite at Known across the world for her amazing voice and independent spirit, Stone has been a hands-on partner with Allard on all aspects of the design process from day one. Together, they have been hard at work creating a series of looks that showcase the laid back confidence and Bohemian style of the Nine West Vintage America Collection as envisioned through Stone’s imaginative eyes. The duo also drew a great deal of inspiration from the singer’s personal tattoos and this influence is evident throughout the collection—from the footwear designs to the logo and packaging. “Each of my tattoos holds a very special meaning for me,” added Stone. “I love that the Nine West Vintage America Collection Fall 2010 will incorporate some of my unique tattoo designs to give the line an even more personal connection.” Nine West Creative Director Fred Allard said, “I am constantly enamored by people’s personal sense of style in all aspects of their life. Taking inspiration from Joss’ unique free-spirit, effortless creativity and beautifully-designed tattoos, this collection will incorporate her mind, body and soul to create some wonderfully imaginative footwear.” Watch out for the collection, debuting this August (2010).


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