Featuring performances and appearances from Jennifer Hudson, Madonna, Wyclef Jean, Sting, Bono, Beyonce, Rihanna, and more “Hope for Haiti Now: A Global Benefit for Earthquake Relief,” drew a cumulative audience of more than 83 million viewers and a gross average audience of more than 24 million viewers in the United States, according to Nielsen Media Research. According to organizers, the telethon has now raised more than $61 million in donations from the general public to date. “Hope for Haiti Now” aired on Friday, January 22, 2010 at 8:00 p.m. ET/PT and 7:00 p.m. CT, across networks including ABC, CBS, NBC, FOX, CNN, BET, The CW, HBO, MTV, VH1, CMT, PBS, TNT, Showtime, AMC, CNBC, COMEDY CENTRAL, Bravo, E! Entertainment, MSNBC, National Geographic Channel, Oxygen, G4, CENTRIC, Current TV, Fuse, MLB Network, EPIX, Palladia, SoapNet, Style, Discovery Health, Planet Green, CNN en Espanol, HBO Latino, Logo, MTV2, MTV Tr3s, MTV Hits, VH1 Classic and VH1 Soul. Across the Web and mobile, “Hope for Haiti Now” attracted 1.9 million video streams during the live broadcast. Between the live broadcast and replays of the performances available on MTV.com and other sites, “Hope for Haiti Now” attracted 5.8 million total streams throughout the weekend, including more than 150,000 mobile streams. The “Hope for Haiti Now” iPhone app, which allowed for live streaming of the broadcast, has been downloaded more than 100,000 times. Streaming data was compiled using data provided by Omniture, Akamai, as well as sites and mobile carriers that streamed “Hope for Haiti Now.” “Hope for Haiti Now” was also the most Tweeted topic of the weekend, according to social media monitoring firm Collective Intellect. The “Hope for Haiti Now” Twitter Tracker, built by Stamen Design for MTV.com and hopeforhaitinow.org, recorded more than 1 million Tweets around the event on Friday evening alone. “Hope for Haiti Now” will continue accepting donations for six months via the following methods: — Online: www.hopeforhaitinow.org — Phone: 877-99-HAITI — Text: Text “GIVE” to 50555 — Mail: Hope For Haiti Now Fund, Entertainment Industry Foundation, 1201 West 5th Street, Suite T-700, Los Angeles, CA 90017 “Hope for Haiti Now,” benefits Oxfam America, Partners in Health, the Red Cross, UNICEF, United Nations World Food Programme, Yele Haiti Foundation, and the Clinton Bush Haiti Foundation. Proceeds from “Hope for Haiti Now” will be split among each organization’s individual funds for Haiti earthquake relief. With the exception of the Clinton Bush Haiti Fund, each partner organization was selected for its history of operation and collaboration within the nongovernmental organization (NGO) community in Haiti.
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