Come this time next year, Beyonce will have her very own scent in stores thanks to Coty. Speaking with WWD recently, Beyonce confirmed the reported multi-million dollar deal that will launch a fragrance she deems “alluring and sophisticated”. “For me, fragrance reflects a woman’s attitude and unique sense of style,” says Beyonce. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.” Expected to be ready for retail in 2010, Beyonce’s fragrance deal follows a stint with Tommy Hilfiger’s ‘True Star’.
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