Beyonce Plots Alluring Fragrance With Coty

Come this time next year, Beyonce will have her very own scent in stores thanks to Coty. Speaking with WWD recently, Beyonce confirmed the reported multi-million dollar deal that will launch a fragrance she deems “alluring and sophisticated”. “For me, fragrance reflects a woman’s attitude and unique sense of style,” says Beyonce. “While I love various perfumes, I haven’t found a scent that truly personifies me as a woman. Working with Coty, I was able to turn my ideal fragrance into a reality by creating an alluring and sophisticated fragrance; one that’s reflective of my inner power.” Expected to be ready for retail in 2010, Beyonce’s fragrance deal follows a stint with Tommy Hilfiger’s ‘True Star’.


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