Beyonce Ships Dereon To Vegas, Books Summer Sonic Japan

Beyonce has taken her House of Dereon collection to Las Vegas through an exclusive distribution deal with Beyond Productions and Wynn Las Vegas. Kicked off late last week, the deal allows Dereon apparel and other merchandise to be distributed throughout Wynn Las Vegas’ properties through August 4. According to organizers, Matthew Knowles and Music World Entertainment will also offer up “I AM” World Tour hats, posters and related tour items. House of Dereon designs will however, be available at Wynn’s luxury boutiques including Mojitos and Ensemble while Dereon lyric t-shirts will be made avaialbe at four of the destination’s signature shops. “With the unexplainable energy in Las Vegas and the opportunity to incorporate collections with Beyonce’s tour, I am truly looking forward to meeting many of our loyal customers as well as fans of our brands. We are incredibly grateful to Wynn Las Vegas and Encore for giving us this unique opportunity to display and retail our brands as well as host this wonderful trunk show. We feel we have truly been able to create a Beyonce fashion experience on the property during her performances at the Encore Theater.” said Tina Knowles. As previously reported, Beyonce is booked for a four night stint at Wynn Las Vegas’ Encore Theatre. That stint kicks off Thursday, July 30 and runs through Sunday, August 2. In related news, Beyonce has been confirmed for “Summer Sonic” in Japan. The short tour, which runs August 7 – 9, will take Beyonce to both Osaka and Tokyo before her planned tour in Australia starting mid-September. Beyonce’s Australia tour runs September 15 – 24, making stops in Sydney, Melbourne, Boondall, Perth and Hindmarsh.


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