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Rihanna ‘Hearts’ Gucci

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Rihanna ‘Hearts’ Gucci

Rihanna has been caught dipping in the Gucci ! “I love buying stuff – bags and shoes. I love shoes. I love fashion,” says the “Rehab” singer. With that said, Rihanna’s new collection with the designer is the perfect match as she’s the new face of the Italian brand’s Tattoo Heart Accessory collection. (watch Rihanna’s first ad below) “She represents the perfect Gucci woman. She’s so talented, she’s so fresh, she’s so beautiful,” says Frida Giannini, creative director for Gucci. “She’s putting her face, as a celebrity, to a very right cause that’s dear to all of us.” According to Gucci, twenty-five percent of sales from the line will be donated to UNICEF. “I’m so proud when I see it because I would never have thought, in a million years, that I’d be a spokesperson for Gucci. It’s such a massive brand,” says Rihanna who also loves the perks of working with Gucci. “I was always a good customer, but now we have a very special relationship. Frida sent me two of the new shoes from the spring collection, so I’m showing off because I’m one of the only ones (who has them),” she says, giggling. Rihanna for Gucci: SRC: Gucci/UNICEF/USA Today

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