R&B singer Alicia Keys helped raise more than $40,000 for Keep A Child Alive via one of the first text message donation campaigns during a US concert tour, according to a press release. During Keys’ “As I Am” tour, the superstar took time out of each concert to show a clip from her film “Alicia in Africa: Journey to the Motherland” and encourage fans to donate $5 by text messaging the word ‘ALIVE’ to 90999. The mobile giving campaign, powered by mGive, a product that allows US based nonprofits to accept mobile donations, proved to be a viable fundraising channel for Keep A Child Alive’s efforts to combat the African AIDS Pandemic. “Texting can provide a way to give at that instant when we are moved, rather than later when life takes over,” Keys said in a statement. The fundraising will continue as Keys integrates the mobile giving campaign into social networking channels including Facebook. With over 28 million dead and 15 million orphaned, Keep a Child Alive is an urgent response to the AIDS pandemic ravaging Africa. A place where one child dies from AIDS every minute.
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