T-Pain Takes The ‘Nappy’ To The Digital Forefront

BET Award nominee T-Pain steps to the forefront of the digital music world this week with the launch of his full service, independent record label, Nappy Boy Digital. Expected to provide a direct artist to consumer connection without the constraints of a traditional label machine, Nappy Boy Digital will distribute music via major digital download sites also serving as an outlet for T-Pain to release his latest and greatest tracks. “Nappy Boy Digital is a dream come true for me. I’m excited about bringing music by new artists to people fresh out of the studio,” said T-Pain commenting on the venture. “My life and career so far has been about breaking barriers and this label allows me to continue that by delivering hit songs in real time, no red tape, just good music. You’ll hear us in the clubs and on radio too, but you can discover our tracks where people spend most of their time, on-line. I’m very proud to be out front on an idea like this.” T-Pain’s Nappy Boy Digital kicks off with the release of new music from the label’s debut artist, Tay Dizm a longtime rap collaborator that has worked with T-Pain for years. The Miami-born MC has appeared on both of T-Pain’s full length releases, Rappa Ternt Sanga (2005) and Epiphany (2007) and toured the globe extensively alongside T-Pain. Dizm’s debut single, “Beam Me Up,” was produced by Atlanta hitmaker Bangladesh and features T-Pain and heavyweight Florida rapper, Rick Ross. “Beam Me Up” was made available by Nappy Boy Digital as an itunes exclusive on May 20, 2008 and will receive a web-wide release in the first week of June. “Beam Me Up” will also impact mainstream urban radio on June 16, 2008.

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