For the first time ever and through the magic of technology, anyone can now star in the greatest music video of all time — Michael Jackson’s Thriller — as part of the album’s worldwide 25th anniversary celebration! Michael Jackson and Epic/Legacy Recordings (Sony BMG) have partnered with innovative media company Big Stage and YouTube to bring this landmark entertainment experience to the world. Central to the tribute is the ability for fans to easily create a life-like 3-D version of themselves that literally replaces the role of Michael Jackson in the music video. This cutting edge technology was developed by Big Stage. Once users have uploaded their photos to create their personalized Thriller video, they will be sent a link to a YouTube page where the video will be posted. From there, it can be shared with friends by email and posted on social networking sites like MySpace or Facebook. “Michael Jackson is an innovator and a pioneer in the music industry and so it only makes sense, as part of our anniversary celebrations for Thriller, to give fans worldwide a new way to experience the video in a way not even Michael could have imagined 25 years ago,” said J.J. Rosen, Executive Vice-President, SonyBMG Commercial Music Group. “Our partnership with Big Stage, is an amazing way to fundamentally change people’s interaction with content.” The campaign begins today at http://www.MichaelJackson.com/mythrillervideo.
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