Are consumers really that interested in seeing star babies? With the new buzz of People magazine giving R&B singer Jennifer Lopez $6 Million for her first baby photos, apparently so. Although magazines make it a rule to not disclose the final numbers, People mags $6 million shell out will be one of the highest baby photo payouts ever, especially since the deal only accounts for rights to publish the pics in the United States. OK! magazine has also struck an exclusive deal for photos of the Lopez/Anthony babies. Their pics will run in OK!âs 15 international editions, the magazine confirms. âIt is fantastic for those markets, and especially important with the immense strength the exclusive will bring to the new launch of OK! Spain,â said a spokesperson for the magazine. The Spain edition launches March 26. So why pass on the rights to publish the photos here in the United States? One magazine industry insider said that frankly, Lopezâ appeal in the U.S. isnât as broad as many people â including Lopez â would like to think. âLook at her track record with her movies, and look at her album sales. The U.S. market hasnât been fascinated with her in some time,â the insider explained. âIt makes more sense to not spend a fortune on photos that wonât cause a noticeable increase on the newsstand. This just going to sell like Shiloh (Jolie-Pitt), and $6 million is a lot of money.â Another magazine insider says that the OK! approach is noteworthy. âThereâs a real difference between U.S. appeal and international appeal, and most celebrities donât really understand that.â Source: MSNBC
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