Beyonce Knowles and Family Launches ‘Dereon’ in Canada

It was a family affair for Beyonce on Wednesday as the R&B sensation was joined by her mother and sister at the Canadian launch of their junior apparel collection, Dereon. Dozens of fans packed a bustling downtown sidewalk outside a posh supper club to catch a glimpse of the superstar, who walked the red carpet with mom, Tina Knowles, and younger sister, Solange, just hours before she was to perform at the Air Canada Centre. The trio were decked out in apparel from the line, with Beyonce wearing a form-fitting black dress with gold print. “It’s all about a young working woman, a trendy woman, a woman that loves style,” Beyonce said of the Dereon line. “My mom and my sister and I have all collaborated together, and we’re excited to launch it in Toronto today.” Beyonce has previously collaborated with her mother on their House of Dereon fashion label. The brand is named in honour of Beyonce’s maternal grandmother, Agnez Dereon, a dressmaker who made custom clothing for private clients. Beyonce said the opportunity to work with her family is “very important” to her. “I know my whole career I’ve always loved working with my family. My father’s my manager, (and) I’m so excited to work with my sister now,” she said. “My mother has always designed the clothes for Destiny’s Child and myself, and now it’s like a dream come true to celebrate not only fashion but a lifestyle.” Beyonce has recently embarked on her lengthy The Beyoncé Experience concert tour which has sold out various shows worldwide. Source: Canada East


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