Prince, the legendary artist and music icon, and Verizon Wireless announced they have joined forces to revolutionize the consumer experience of digital music discovery, delivery and download, starting with Prince’s new single, “Guitar.” Music fans can get the single today — weeks before the highly-anticipated release of “Planet Earth,” his new studio album release — when they use Verizon Wireless’ free new V CAST Song ID to identify the single. The direct-to-mobile relationship between Verizon Wireless and Prince, unprecedented in the music industry, brings the best in mobile music innovation together with Prince’s musical genius to deliver an entirely new way for fans to experience music. “Prince has always broken new ground, both creatively and the way in which he delivers his music to his fans,” said Michele Anthony, former president and chief operating officer of The Sony Music Label Group, and a key member of Prince’s team. “Mobile is rapidly changing the landscape of the music industry and Verizon Wireless is providing artists like Prince with powerful promotion opportunities and direct distribution which gets music into the hands of millions, immediately. Now with V CAST Song ID, Verizon Wireless also helps play the role of radio, making it easier for fans to discover and enjoy new music.” The introduction of V CAST Song ID makes Verizon Wireless’ V CAST Music the only service in the nation that provides users with a tool that enables them to capture information about a song immediately, over-the-air; then buy either the Ringtone, Ringback tone or full-track song, in one simple process. Visit http://www.verizonwireless.com/music for more info.
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