Ciara New Face of Women’s Rocawear Line

Grammy Award-winning superstar Ciara has become the new face of Jay-Z’s Rocawear line for women. The new campaign, titled “I Will Not Lose,” will feature testimonials by individuals who have overcome various hardships – including a speech by Amy Steele, editor of the Virginia Tech’s college newspaper. The 21-year-old star celebrated the deal with an intimate dinner with the hip-hop mogul and rapper Young Jeezy in New York City Wednesday night. She tells US Magazine. “I love Rocawear. The clothes are so cute. The stuff is great. I am so happy to be able to do the campaign.” The advertising campaign will be launched later this year.


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