John Legend and Tide Give ‘Loads of Hope’ to New Orleans

Together, Tide and five-time Grammy-award winning recording artist John Legend are encouraging people across the nation to join them in making a big difference by donating just $10 to The St. Bernard Project, a non-profit organization that helps families in St. Bernard Parish rebuild their homes and lives. Legend is teaming up with Tide to generate awareness of the significant need for continued support of the New Orleans area recovery efforts. For a donation of $10 or more to The St. Bernard Project, individuals will receive a limited edition “Loads of Hope” Tide vintage tee. Beginning Friday, May 4th, “Loads of Hope” tees will be available through the Tide CleanStart team, who will be located throughout the New Orleans downtown area. People are encouraged to wear their Tide tees to John Legend’s performance on Saturday, May 5th at 5:40 PM at The New Orleans Jazz & Heritage Festival to show their support for the families of New Orleans. “New Orleans is known as one of the historical and cultural centers of American music. As an artist, I want to do my part to help bring music back to the city, and I also want to remind people everywhere that there are still many families who need our help,” said Legend. “I’m extremely proud to join Tide in its efforts to help New Orleans families continue to rebuild their lives.” Since Hurricane Katrina, Tide has helped give “Loads of Hope” to the families of New Orleans through providing free laundry services with the Tide CleanStart(SM) mobile laundromat and lighting up historic Jackson Square for the holidays. This spring, Tide is going beyond providing clean laundry and teaming up with The St. Bernard Project to help rebuild 10 homes. Tide is also encouraging people across the nation to participate and make a difference in lives of the families of St. Bernard Parish. “Tide is incredibly excited to return to New Orleans and provide ‘loads of hope’ to the city and specifically the families living in the St. Bernard Parish area,” said Suzanne Watson, Tide Brand Manager. “We are delighted to partner with John Legend and demonstrate our continued commitment to this city and its residents. Together with John, we hope to encourage people everywhere to help support the recovery efforts.”


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