LG Mobile Phones Announces Rihanna as Brand Ambassador for Chocolate by LG

LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced that they are bringing together two global sensations, Chocolate by LG and Rihanna, to launch their new Chocolate color phones. Chocolate by LG in white, mint green and cherry red were recently introduced to consumers last month. Rihanna was chosen as the brand ambassador for Chocolate by LG because she embodies what the Chocolate phone is all about. She is fresh, sexy, vibrant, and a style icon. ———————————————– LG and Rihanna celebrated her win as Billboard’s 2006 “Female Artist of the Year” at the LG Chocolate Party. The biggest names in music and entertainment including Janet Jackson, Jermain Dupri, Young Jezzy, Lil John, Ludacris, Will.i.am, and many more were on hand for a night of celebration and glamour at the hottest new nightspot in Las Vegas, the Moon Nightclub at the Palms Resort and Casino. “We were thrilled we were able to celebrate this industry milestone with Rihanna at the LG Chocolate Party,” said Jon Maron, senior director of marketing for LG Electronics MobileComm U.S.A, Inc. “Rihanna is a great addition to the LG family and we are delighted to partner with her to build the Chocolate brand within the savvy 16-24 year-old market.”


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