Even though Russell and Kimora Lee Simmons are split, they still come together for the family business. The former couple and Phat Farm clothing company partners, inked a deal with Coty, Inc. to launch a men’s fragrance called Atman this September. The cologne is an extension of the Phat Farm line, but all proceeds from its sale will be donated to charity. Atman means “spirit of man,” and Simmons hopes the fragrance embodies that notion. “I wanted to design a fragrance that would inspire men to connect with their power, spirit and destiny and take the Phat Farm lifestyle to the next level,? says Russell. “The spirit of man has unlimited potential ? nothing is out of reach.? Atman’s proceeds will be given to several organizations including Keep A Child Alive, a group that provides anti-retroviral drugs to African children with HIV.
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