In the New York City restaurant Nobu 57 Thursday night, singer/actress Beyonce Knowles and her Mother and Sister were the victims of a surprise ambush by two members of People For the Ethical Treatment of Animals (PETA). An eBay auction offered fans a chance to dine with Knowles, and PETA secretly placed the winning bid. At the dinner Wednesday at the chic Nobu 57 restaurant (NYC), members of the animal rights group confronted Beyonce about wearing fur coats and using fur in her clothing line, House of Dereon. During the course of the meal and after placing their dinner orders, the PETA members pulled their public confrontation. Pulling out a portable DVD player ? they played a video narrated by Pamela Anderson detailing the fur industry carnage featuring footage of animals who are trapped, drowned and electrocuted for their pelts. Click here to see the video(Courtesy of TMC.com) PETA spokesman Michael McGraw says, “PETA has contacted Beyonce numerous times over the years, begging her to stop promoting the violence of the fur industry.” McGraw hopes that Beyonce’s ambush had an impact on her business practices. “She must be truly heartless to be unmoved by the images of foxes being anally electrocuted and minks having their necks snapped.” McGraw is reported saying by the Daily Dish.com.