ALBANY, N.Y., Nov. 14 /PRNewswire-FirstCall/ — Trans World Entertainment Corporation’s (Nasdaq: TWMC), f.y.e. — for your entertainment stores, the largest specialty music retailer in the nation, today announced the launch of the f.y.e Backstage Pass, a new customer loyalty program. Backstage Pass allows f.y.e. to continually reward customers with valuable savings toward the purchase of CDs, DVDs, games and other entertainment products throughout the store. “We are excited to announce the launch of the f.y.e. Backstage Pass which will offer special savings and convenience to our most valued customers,” said Fred Fox, Executive Vice President of Marketing and Merchandising of Trans World Entertainment. “Additionally, the program will allow us to provide information about upcoming new releases, special events, concerts and other exclusive members’ only sales and promotions in our stores nationwide.” The f.y.e. Backstage Pass is available in over 550 f.y.e. — for your entertainment stores coast to coast. Membership is available to customers on an annual basis for the low price of $25. The Backstage Pass provides each club member with instant savings of 10% on their purchases, bonus discount days and email notifications of upcoming events, new releases and exclusive offers. Customers can use their Backstage Pass to begin saving immediately. “Backstage Pass is another example of our commitment to deliver the best shopping experience to f.y.e. customers,” added Fox. For more information, log on to http://www.fye.com/backstagepass Trans World Entertainment is a leading specialty retailer of music, video and video game products. The Company operates over 800 retail stores in 46 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and e-commerce sites, http://www.fye.com, http://www.coconuts.com, http://www.wherehouse.com and http://www.secondspin.com. In addition to its mall locations, operated primarily under the f.y.e. brand, the Company also operates freestanding locations under the names Coconuts Music and Movies, Strawberries Music, Wherehouse, CD World, Spec’s, Second Spin and Planet Music. Certain statements in this release set forth management’s intentions, plans, beliefs, expectations or predictions of the future based on current facts and analyses. Actual results may differ materially from those indicated in such statements. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the Securities and Exchange Commission.
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