Sunday's presentation of the 2013 MTV Video Music Awards (VMAs) was a major success for MTV.
With anticipated performances from Lady Gaga, Katy Perry and Robin Thicke, along with a major performance from Justin Timberlake, who was joined by N'Sync, and received the Michael Jackson Video Vanguard Award, this year's show drew a strong 10.1 million viewers.
Considering last year's show (2012), which drew just 6.1 million viewers, this is a considerable jump. The most watched presentation of the VMAs was the 2011 show, which was seen by over 12.4 million and featured Beyonce confirming that she was pregnant during a performance of "Love On Top."
Encores of the 2013 MTV Video Music Awards are scheduled. Check your local listings for air times and dates.
You’re probably no stranger to the MTV Video Music Awards, an annual event that honors the best music videos of the year. This year’s ceremony was particularly noteworthy for its lineup of highly anticipated performances. From Lil Nas X’s debut performance of his hit song ‘Montero (Call Me By Your Name)’to Olivia Rodrigo’s emotional rendition of ‘Good 4 U,’there was no shortage of excitement and anticipation leading up to the big night.
And it seems that all that hype paid off in terms of ratings and viewership. According to recent reports, the 2021 MTV VMAs saw a significant boost in both metrics compared to last year’s show, thanks in part to these much-anticipated performances.
Keep reading to learn more about how these artists helped make this year’s event one for the books.
The Lineup of Highly Anticipated Performances
You’re going to want to tune in because the lineup of highly anticipated performances at the MTV Video Music Awards is going to blow your mind. This year’s show features some of the biggest names in music, from Ariana Grande and Justin Bieber to Doja Cat and Olivia Rodrigo.
Fans are eagerly anticipating their favorite artists taking the stage for what promises to be an unforgettable night. One performance that fans can’t wait to see is from Lil Nas X, who’s known for his high-energy stage presence and over-the-top costumes, so viewers are expecting nothing less than a show-stopping performance from him.
Another major act is Twenty One Pilots, who have a loyal fan base thanks to their unique sound and electrifying live shows. Rounding out the lineup are some up-and-coming artists who are sure to make a big impression on viewers.
Swedish pop sensation Tove Lo will take the stage, as well as rising star Chlöe Bailey of Chloe x Halle fame. With such an incredible mix of established stars and emerging talent, it’s no wonder that fans can’t wait for this year’s MTV Video Music Awards.
So mark your calendar and get ready for a night of incredible music!
Impact on Ratings and Viewership
As you tune in to the annual awards ceremony, it’s clear that the highly anticipated lineup of artists and their electrifying performances have had a significant impact on this year’s ratings and viewership.
The MTV Video Music Awards (VMAs) saw a 25% increase in total viewership compared to last year’s show, with over 6.4 million people tuning in to watch. This spike can be attributed to the impressive list of performers that included some of music’s biggest names like Justin Bieber, Camila Cabello, and Shawn Mendes.
Aside from just overall viewership numbers, the VMAs also saw an increase in social media engagement during the broadcast. Twitter reported over 20 million tweets related to the show throughout the night, which is a significant jump from last year’s 7.5 million tweets during the same timeframe. This proves that not only were fans tuning in to watch their favorite artists perform live, but they were also actively engaged online while doing so.
The success of this year’s VMAs can be largely attributed to its focus on musical performances rather than traditional awards presentations. By showcasing popular artists performing hits old and new live on stage, MTV was able to draw in a wider audience who may not have been interested solely in award ceremonies or speeches.
It will be interesting to see if this trend continues for future awards shows as networks look for ways to keep audiences engaged and coming back for more each year.
Conclusion
So there you have it, you tuned in to the MTV Video Music Awards and witnessed some of the most highly anticipated performances of the year.
From Lil Nas X’s show-stopping rendition of ‘Industry Baby’ to Olivia Rodrigo’s emotional performance of ‘Good 4 U,’ the night was full of exciting moments that kept you on the edge of your seat.
And it seems like you weren’t alone – with an increase in both ratings and viewership compared to last year, it’s clear that people were eager to see what this year’s VMAs had in store.
Whether it was tuning in for their favorite artists or simply wanting a dose of entertainment after a long day, there’s no denying that this year’s show delivered.
So here’s to another unforgettable VMAs and looking forward to what next year has in store!
