Universal Music, the home of Rihanna, Keri Hilson, Mariah Carey amongst others, completed a deal with fashion designer Tommy Hilfiger to create rock-‘n’-roll inspired clothing. Hilfiger will personally be involved with the development of the clothes, not the company that bears his name. He will work select Universal Music artist and bands to construct branded merchandise.
With the decline of physical album sales, clothing merchandise is an additional revenue stream for records labels and artists; Universal reported earnings of $6.3 billion last year.
Universal and Hilfiger expect to release the first products to high-end boutiques and department later this year.
Music and fashion have long been intertwined, but now they’re making their relationship official. Universal Music Group (UMG) has announced a collaboration with designer Tommy Hilfiger to create exclusive clothing lines for three of UMG’s most popular label artists: Rihanna, Keri Hilson, and Mariah Carey. This exciting partnership will bring together two industries that are known for pushing boundaries and setting trends.
The new line of clothes is sure to set the world on fire. With over 200 million combined followers between them, Rihanna, Keri Hilson, and Mariah Carey represent some of the biggest names in music today — not to mention powerhouse style icons who know how to make an impact when it comes to fashion. Now each artist will be able to express themselves through their own unique designs created by Tommy Hilfiger himself.
This one-of-a-kind collection promises something special for both fans of the artists and fashion lovers alike. There’s no telling what kind of styles we can expect from this high-profile collaboration – all we know is that it’s going to be huge!
Collaboration Overview
Umg and Tommy Hilfiger have joined forces to design a unique collection of clothing that celebrates the musical artists signed to UMG’s label. This collaboration brings together two major players in the fashion and music industries, combining their creative power for an exclusive line of apparel inspired by some of today’s top recording artists.
The new collection will feature designs from Rihanna, Keri Hilson, Mariah Carey and other musicians on UMG’s roster. Drawing inspiration from each artist’s individual style and personality, these pieces will be sure to stand out in any wardrobe. The clothes are designed with both comfort and contemporary fashion trends in mind – making them perfect for everyday wear as well as special occasions.
With this partnership between UMG and Tommy Hilfiger, fans can now show off their support for their favorite artists while looking fashionable at the same time. It’s a win-win situation for everyone involved! Both companies hope this collaboration leads to more exciting joint ventures in the future.
Artists Involved
This exciting collaboration with Tommy Hilfiger has brought together some of the biggest names in music and fashion. The collection features designs from Rihanna, Keri Hilson, Mariah Carey and other UMG recording artists. Each piece was inspired by their individual style and personality, so fans can show off their support for these stars while looking fashionable at the same time.
The clothes are designed to be comfortable yet stylish – perfect for everyday wear or special occasions. With an array of colors and patterns, this line is sure to make a statement wherever it’s worn. The new collection allows fans to express themselves through fashion as they celebrate their favorite artists on UMG’s label.
It’s clear that this partnership between UMG and Tommy Hilfiger will create more opportunities for joint ventures down the road. This unique collaboration celebrates both companies’ commitment to creativity, making them a powerful force in the world of fashion and music.
Conclusion
It’s clear that this collaboration between Tommy Hilfiger and Universal Music Group is proving to be a successful venture. Not only have they managed to secure some of the biggest names in music, but their designs are sure to provide each artist with unique looks for their performances and appearances. The partnership has been beneficial on both ends as it helps UMG provide its artists with fashionable items while also allowing Tommy Hilfiger a platform to showcase his designs. This is an exciting opportunity for Rihanna, Keri Hilson, Mariah Carey and all involved. They now have the chance to express themselves through fashion while representing their labels at the same time. Being able to collaborate with such talented musicians will give them even more exposure than ever before – something that can’t be said enough about these three artists! In many ways, this deal marks a new beginning not only for the label but also its artists who get to show off their style in clothing designed by one of the best in the industry – Tommy Hilfiger.
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