Actress, hip-hop artist, dancer, choreographer and sneaker head Teyana Taylor has officially announced that she has signed with Reebok Classic as a brand ambassador.
Earlier this morning (Jan.25), Teyana posted a video (below) called “Free Your Style” that features her in Reebok’s iconic Freestyle sneakers, which will experience a rebirth in 2017 with Teyana as the face of the brand.
The Freestyle sneaker (commonly known as the 5411’s) was originally developed in 1982 and gained fame as the first athletic sneaker designed for women’s fitness and quickly became one of the most iconic sneakers in the business. Teyana will bring a fresh spin to the OG colorways in black, red and white, and will also support additional launches throughout the year.Taylor will join Reebok’s collective of celeb endorsers, including the likes of Future, Gigi Hadid, and Kendrick Lamar.
Commenting on the partnership, Taylor said, “Reebok has always been a brand that’s been very special to my heart ever since I was young. Freestyles were all I wanted to wear growing up so it feels like everything’s come full circle with this partnership. The 5411’s really opened the door for creativity in women’s fashion, it gave permission for sneakers to be feminine. I’m honored to be the face of the Freestyle campaign for everything it stood for yesterday and what it still represents today.”
Hit “Next” to see photos of the sneakers and Teyana’s snaps from the campaign’s photoshoot:
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