Rising, NYC-based girl group Dame return with a new song/video “When It Rains.” The clip sees members Haylee (18), Nora (17), Brooke (17) and Kaylin (17) rehearse choreography the day after a party that shattered one of the girls’ relationships.
What started as an after-school hobby of harmonizing on Youtube covers, quickly caught the eye of music veteran Shawn Stockman (of Boyz II Men). Shawn realized the girls embodied the same talent and drive that has kept his group successful for over 25 years. Following in the same artist development footsteps, Shawn and his business partner Brian Miller, flew the girls to Atlanta, Ga, where they were placed under a rigorous five-month daily schedule, that included creative direction from celebrity choreographer/director Jamaica Craft (Usher, Neyo, Empire) and vocal aficionado Mama Jan (Justin Bieber, Usher).
“When It Rains” by Dame is a poignant and introspective track that beautifully combines elements of alternative R&B with soulful melodies. Released in 2023, the song showcases Dame’s ability to create emotionally resonant music that speaks to the heart.
The production of “When It Rains” is characterized by its atmospheric and moody arrangement. The track features a blend of lush synths, gentle piano chords, and a steady, understated rhythm that creates a reflective and immersive soundscape. The instrumental backdrop provides a fitting canvas for Dame’s emotive vocal performance, enhancing the song’s contemplative mood.
Dame’s vocals are the focal point of the track, delivering the lyrics with a raw and heartfelt intensity. His voice navigates the song’s emotional range with ease, capturing the depth of feeling expressed in the lyrics. The chorus, with its repeated refrain, emphasizes the song’s central theme of finding solace and understanding amidst life’s challenges.
Lyrically, “When It Rains” explores themes of vulnerability, introspection, and the emotional weight of difficult times. The song resonates with listeners who appreciate a blend of soulful melodies and thoughtful lyrics.
Overall, “When It Rains” stands out for its evocative production, Dame’s powerful vocal delivery, and its ability to convey deep emotional truths.
With the support of Hard Candy Cosmetics (the #1 Cosmetic Brand in Walmart), the girls successfully toured various high schools this winter, to prep themselves for touring this spring.
Purchase “When It Rains” on iTunes HERE.
