Mariah Carey continues to expand her brand!
Her 2015 holiday film “A Christmas Melody” was quite the hit (bringing in 3.9 million viewers). So much so, that The Hallmark Channel is interested in working with the singer on more projects.
According to Deadline.com, the cable network has signed the singer to a two-year, three-picture deal which allows Carey the creative freedom to develop, executive produce, direct and co-star in a trio of original movies, creating an original song for each.
One of the movies will be a Valentine’s Day film as a part of the channel’s “2017 Countdown to Valentine’s Day” programming event.
“We are honored to continue our collaboration with the multi-talented Mariah Carey,” said Michelle Vicary, EVP Programming at Crown Media Family Networks. “It’s rare to work with a talent who can produce, direct, star and also compose original music for a project, and we know she will deliver for our viewers once again.”
Along with these projects, Mariah will be planning a wedding to fiance billionaire James Packer, which will be documented on the E! docu-series “Mariah’s World” reported to premiere this fall.
