Following his Kendrick Lamar-assisted single “Money Over Love,” Bilal drops another visual from his In Another Life album, the standout track “I Really Don’t Care.”
The video is directed by one of Bilal’s close friends, Hans Elder, and depicts the motions that one goes through when they are desperate to find love. Bilal stated that the song represents “That one last desperate attempt to find love again,” and the visuals perfectly compliment that idea; he spends a day inside, chillin’, contemplating, and planning.
At this year’s Grammy awards, Bilal was nominated twice with Kendrick Lamar for Best Rap Album and Best Rap/Song Collaboration.