Ariana Grande is a blonde bombshell in her new video for "Focus," the first single from her upcoming third studio album.
Directed by Hanna Lux Davis (who helmed the big production that was Grande’s collab with Jessie J and Nicki Minaj on "Bang Bang" and "Love Me Harder" with The Weeknd), the clip features flashy lighting as Grande poses in a lavender environment and executes Beyonce-esque dance moves.
About the song, Grande says that the lyrics "focus on me" doesn’t come from a narcissistic place. "By ‘focus on me,’ I literally mean focus on me. Focus on what I’m all about and what I believe in," she explains.
"Focus" on Ariana’s new video and purchase on iTunes above.
“Focus” by Ariana Grande is a vibrant pop anthem that exudes confidence and empowerment. Grande’s powerhouse vocals soar over a pulsating beat, delivering lyrics that celebrate self-assurance and determination.
Lyrically, “Focus” encourages listeners to stay true to themselves and remain focused on their goals despite distractions or setbacks. Grande’s assertive lyrics and catchy hooks convey a message of resilience and perseverance, inspiring listeners to embrace their individuality and pursue their dreams with unwavering determination.
Set against a backdrop of infectious rhythms and energetic production, “Focus” creates an electrifying atmosphere that’s perfect for dancing and letting loose. The song’s catchy chorus and infectious melody make it an instant earworm, with its irresistible energy capturing the listener’s attention from the first note.
With its empowering message and infectious energy, “Focus” showcases Ariana Grande’s talent as both a vocalist and a performer, leaving a lasting impression with its bold and unapologetic attitude. It’s a song that encourages listeners to embrace their strengths and shine bright, reminding them that they have the power to achieve anything they set their minds to.