Pop/soul group Fifth Harmony drops the music video for their sensual and braggadocios single "Worth It," featuring rapper Kid Ink, in which the beauties claim they can back up their slick-talking.
"The gender roles were kind of swapped within the music video," member Normani told MTV News.
In addition, the group says, "We also wanted to incorporate feminism and girl power and our fans."
“Just gimme me you, that's all I wanna do / And if what they say is true, if it’s true, I might give me to you / I might talk a lot of stuff / Guaranteed I can back it up,” the ladies sing.
"Worth It" appears on Fifth Harmony’s debut album, Reflection, out now.
“Worth It” by Fifth Harmony featuring Kid Ink is a sassy and empowering anthem that celebrates self-confidence and empowerment. Set against a backdrop of pulsating beats and infectious melodies, the song exudes an irresistible energy and attitude.
Fifth Harmony’s harmonious vocals take center stage as they deliver lyrics that assert their worth and demand respect. Their confident delivery and assertive tone add depth and intensity to the track, drawing listeners into the empowering message of the song.
Kid Ink’s rap verse adds a dynamic contrast to the track, injecting it with his signature flow and swagger. His charismatic performance complements Fifth Harmony’s vocals, creating a captivating synergy that drives the song forward.
The chorus of “Worth It” serves as a catchy refrain, echoing the sentiment of self-assurance and empowerment that runs throughout the song. Each note is filled with energy and attitude, capturing the spirit of confidence and liberation.
With its infectious groove and empowering message, “Worth It” is more than just a song; it’s a musical anthem of self-expression and independence that encourages listeners to embrace their authenticity and recognize their own worth.
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