Aloe Blacc's single "Wake Me Up" is the audio backdrop for Beats by Dre's recent ad campaigns with Richard Sherman, Colin Kaepernick and Kevin Garnett.
Now, It looks as if Blacc is becoming the go-to-guy for brand partnership; he signed a new deal with luxury automotive company Lincoln Motor.
"Lincoln is a classic luxury brand but reinventing itself in a very modern way, which I can relate to right now as an artist going through a transformation with my music," Blacc said.
Through the partnership, Lincoln will help create an interactive music video while introducing the MKZ sedan. Radical Friend will direct the "Love is the Answer" visual.
Blacc has been preparing the release of his first full-length album 'Lift Your Spirit' on Interscope with producers Pharrell and DJ Khalil.
