Jennifer Lopez continues to amaze, not only in front of the camera acting and performing, but in the business world. Following successful campaigns with L'Oreal and Gucci, the "Live It Up" singer and Verizon Wireless have teamed up to launch "Viva Movil," a collection of targeted retail stores providing wireless service.
The deal was announced Wednesday, making Lopez the face of a campaign that is designed to reach out to Latino audiences.
"As modern Latinos we do things differently, including how we shop for mobile devices,” Lopez said in a statement. "Latinos love social networks and we’re super active online."
While the deal is major, kicking off with a promotional campaign (getviva.com), it is also lucrative for Lopez beyond being a face or spokesperson. She actually has an equity stake in the deal.
“She’s not just the face of the brand like Catherine Zeta-Jones for T-Mobile – she’s actually a business owner, so she has a true vested interest in this,” Jeetendr Sehdev, VP of planning at branding agency Walton Isaacson shared with Billboard. “Her kind of contribution takes on a whole new meaning and she’s truly dedicated to the audience.”
"The premium retailer gives consumers the ability to purchase the latest smartphones and tablets on its 4G LTE network – Viva Móvil by Jennifer Lopez…. Viva Móvil will offer consumers a full service shopping experience online, in customized stores and on mobile devices," reports Verizon Wireless.
In the coming weeks store openings will be announced in major metropolitan centers like New York, Los Angeles and Miami.
Jennifer Lopez has been a trailblazer for Latin American immigrants in the United States, and now she’s using her success to help them even more. She recently announced a major deal with Verizon that will launch “Viva Movil,” an initiative aimed at supporting the Hispanic community. It’s clear that JLo is determined to make sure the Latinx population gets access to resources they need.
The multi-talented entertainer has already shown her commitment to uplifting Latino culture; from starring in hit films like Selena, producing music for Spanish-language artists, and launching various businesses targeting Hispanics throughout North America. Now, with this new partnership with Verizon, she is poised to take things up a notch.
“Viva Movil” promises to provide customers with bilingual customer service, devices tailored specifically for their needs, and exclusive offers – all of which are designed to meet the unique demands of the Latinx community. It looks like JLo is doing everything possible to ensure Latinos have every opportunity for success!
Overview Of The Partnership
Jennifer Lopez has announced a major partnership with Verizon. The new deal, titled ‘Viva Móvil’, will focus on marketing and retail access to mobile products and services for the Latino community in the United States. It marks a unique collaboration between one of today’s biggest stars and America’s largest telecommunications company.
The Viva Móvil initiative seeks to provide greater access to the latest technology among Latinos living in the U.S., while also delivering exclusive content from Jennifer Lopez that is tailored to their cultural interests. This includes music, movies, TV shows, apps and more. In addition, Verizon customers who sign up for Viva Móvil plans will receive discounts on select accessories such as chargers, cases and headphones.
Verizon and Jennifer Lopez have made it clear that they are committed to helping bridge the digital divide by providing increased access to technology for people in underserved communities. They hope this joint venture will empower Latin Americans around the country to stay connected with family members back home or take advantage of other opportunities provided by smartphones and tablets.
Benefits Of The Agreement
This partnership between Jennifer Lopez and Verizon has major implications for the Latino community in the United States. It offers a number of potential benefits that could have a long-term positive impact on their lives.
For one, Viva Móvil will provide Latinos with access to technology and products they may not otherwise be able to afford or obtain. This includes high quality smartphones and tablets equipped with the latest features, as well as discounted accessories like chargers, cases, and headphones. Additionally, this initiative seeks to empower those living in underserved areas by providing exclusive content from Jennifer Lopez tailored specifically for them.
Finally, this groundbreaking deal serves as an example of how two vastly different industries can come together in order to benefit a specific group of people who are often overlooked when it comes to technological advancements. By working together, Verizon and Jennifer Lopez hope to create meaningful change within the Latino community that lasts beyond just this particular venture.
Conclusion
I. Summary of the Partnership
Jennifer Lopez and Verizon have recently announced their partnership, which is a big deal for both parties. The two are teaming up in order to launch Viva Movil, an online destination that will offer people smartphones along with accessories and services at discounted prices. Through this agreement, customers can now access exclusive content from Jennifer Lopez and benefit from special deals provided by Verizon.
II. Benefits of the Agreement
This new collaboration between Jennifer Lopez and Verizon offers many advantages to consumers. Customers get discounts on top-of-the-line phones, as well as affordable plans that suit all types of budgets. Additionally, they gain access to exclusive content through JLo’s social media platforms such as Twitter, Facebook, and Instagram. Plus, there are various promotions available where people can receive free devices or upgrade their existing ones without any extra costs involved.
III. Conclusion
In conclusion, I believe this groundbreaking partnership between Jennifer Lopez and Verizon highlights how technology has advanced over time and how it’s making life easier for us every day. Not only does it benefit customers with great discounts but also allows them to stay connected with everything related to JLo – something that would not be possible before this major deal was struck! It looks like we’re going to see more amazing collaborations like these in the future!
