The highly anticipated music video for Rihannaâs latest single “S&M” is here. Directed by Melina Matsoukas, the video manufactures a message around kinky sex looks; hitting back at media outlets which often run twisted stories about RiRi and other celebrities.
It’s a naughty song with chorus: “Sex in the air, I don’t care, I love the smell of it/ Sticks and stones may break my bones, but chains and whips excite me.”
“S&M” is lifted from Rihanna’s fifth studio album “Loud” which has been in stores since November 2010. The set is nearing platinum status after shipping over a million copies in the U.S.
Happy about the albumâs success, Rihanna tweeted âThank you #RihannaNavy for being so sexy and makin #LOUD platinum in the U.S.â
When it comes to music, few names are as iconic as Rihanna. She has become a global megastar with her amazing musical talent and captivating persona. The highly-anticipated video for the single ‘S&M’ is finally here! Fans of the Barbadian singer have been eagerly awaiting this release since its announcement in January 2011 – and they won’t be disappointed. With an unforgettable visual spectacle that is both sultry and sexy, ‘S&M’ quickly became one of Rihanna’s most beloved videos. Let’s take a closer look at why this video was so widely loved by fans all around the world.
Overview Of Music Video
Rihanna’s highly anticipated music video, S&M, has finally been released. It’s a striking visual that delivers an explosive mix of sexuality and power. With bold colors and provocative scenes, the singer is serving up her signature style to fans all around the world.
The video opens with Rihanna in a bright red outfit emerging from a pool before transitioning to shots of her singing in front of neon lights and a crowd of people wearing masks. Throughout the clip, she maintains her confident persona as she sings about embracing one’s inner self and owning their desires without judgement or consequence. She also appears alongside various celebrities like DJ Calvin Harris and talk show host Chelsea Handler who add comedic elements to the piece.
Overall, this captivating music video captures Rihanna’s essence perfectly – powerful yet vulnerable and unapologetic for being exactly who she is. Fans have praised it for its strong message which encourages viewers to express themselves confidently regardless of what society may think.
Behind-The-Scenes Details
As with any great production, there is a lot that goes on behind the scenes to bring it all together. The S&M video was no different and plenty of interesting stories have come out about how the director, Melina Matsoukas, and Rihanna worked together to create something special.
To start off, Rihanna wanted her fans to be part of the story so she invited them to be in the crowd during filming. After casting took place, things really got started when they began shooting in Los Angeles’s downtown area. The crew had to get creative since some areas were blocked off due to construction but everyone pulled through and managed to finish up within two days.
The end result speaks for itself as this music video has been met with much praise from viewers across multiple platforms. It’s clear that Rihanna isn’t afraid to break boundaries or push limits which resonates deeply with many people around the world – making this one truly memorable piece of art.
Conclusion
It’s been a long time coming, but fans can finally rejoice: Rihanna has released her highly anticipated music video for “S&M.” The visuals were worth the wait. From colorful, intricate sets to bold costumes and choreography, it was quite an experience to watch. I’m sure we all had our eyes glued to the screen!
The behind-the-scenes details revealed some interesting facts about the making of this project, from costume designers being flown in from New York City to Rihanna collaborating closely with director Melina Matsoukas. It was clear that she put a lot of thought into every aspect of the production — something that comes as no surprise given how successful her past projects have been.
All in all, it looks like another hit is on its way for Rihanna. We’ve definitely come along way since her first album came out over 10 years ago — and if this single is any indication of what’s to come next, then it looks like there are many more hits ahead for us!
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