A fiery new TV commercial for Beyoneâs new perfume Heat may be too explicit for British viewers to handle. According to reports, the clip has been banned from TV during the daytime hours. The raunchy new promotion showcases the âDivaâ singer laying seductively on a bed, before going on to stroke her thighs while wearing a sexy red dress. As she walks away from the camera, her footprints melt and she says, “Catch the fever”. The fever may have been too hot for consumers and the U.K.’s Advertising Standards Authority have banished the footage from TV schedules until after 7.30 P.M. following complaints from viewers. While the organization noted that the ad was unlikely to harm an older audience, it deemed the spot unsuitable for all-ages viewing. “We considered that Beyoncé’s body movements and the camera’s prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children,” the ASA said.
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