R&B singer RIHANNA, who gave a stellar performance at Gucci’s UNICEF fundraiser during New York Fashion Week in February, is building on her relationship with the fashion label by starring in the label’s first ad campaign for the children’s charity. The 20-year-old Barbados native, who was sought after by Gucci’s creative director, Frida Giannini, will appear in ads for the âTattoo Heartâ campaign, Gucciâs UNICEF campaign which will see special limited edition products sold. “When we decided to dedicate a full ad campaign, more than just creating products, to really come out and show our commitment to UNICEF, I felt a musician and a beautiful woman was the perfect icon for this campaign,” Giannini said. For Rihanna, who has long been a fan of Gucci as a brand and already has her own children’s charity, The Believe Foundation, says of the collaboration: “It’s an honor to represent Gucci.” The campaign, “Tattoo Heart”, will be out in December Rihanna is no stranger to charity work, having set up her own charity in 2006 called The Believe Foundation. In addition, the singer is planning on launching her own clothing collection.
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