Big name artists from the world of music are supporting Fashion Against AIDS (FAA) this Spring, H&M and Designers Against AIDS’s (DAA) mutual initiative to help spread the message of safe sex and HIV/AIDS prevention to young people around the globe.
R&B singers Keri Hilson and Akon are among the celebrities involved in this year’s FAA collection, which for 2011 is a unisex range. The collection is available online and in H&M’s Divided department from April 26th, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona. The talent for the campaign was aligned by international talent brand agency Above & Beyond Talent Group (@AAB_TALENTGROUP) who handle talent branding activities for a galaxy of stars such as Keri Hilson, Miguel etc linking them with global brands.
“I’ve had a lot of friends who’ve been in the situation where their friends and family have been affected by HIV. As I travel the world, I see how much HIV affects people,” states Akon. “It’s not like we have a cure for HIV, we only have prevention. Make sure you are protected so that you don’t ever have to worry about it. Ever.”
When the stars come together for H&M’s Fashion Against AIDS campaign, it really shows this year’s unisex collection at its best. Singer Keri Hilson has a cool slogan jumpsuit. It’s all so versatile, and all helps spreading the message about HIV/AIDS prevention.
For more on the collection, visit www.hmfaacollection.com
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