Virtual music videos seem to be the wave of the future.
Much like last week’s interactive video featuring Usher and Nas, The Weeknd reveals his own virtual masterpiece for the remix of his single “The Hills” featuring Eminem.
The NABIL-directed clip was filmed on the set of the Apple Music commercial this past August using a GoPro. To get the full experience, the video is best viewed over Wi-Fi with quality changed to 720p or higher, as well as the YouTube app on mobile. Simply use the arrow keys on the video to swivel around and witness the fiery action scene.
Dopeness!