Kanye West's mentor No I.D. is laying the foundation for his record label ARTium Recordings and management with three R&B artists. Each artist on the roster is a double threat, posing the skill as a music producer or songwriter.
No I.D. is instantly associated with Hip Hop, but his production skills ranged outside the genre with credits on Melanie Fiona (This Time), Rihanna (No Love Allowed), Jazmine Sullivan (Love Me Back) albums.
Now he welcomes Elijah Blake, Jhene Aiko and the latest addition Snoh Aalegra. The diverse group of talent is stretching the definition of R&B by fusing instrumentation and melody from genres that have influenced creative spirit.
Yesterday Snoh and No I.D. dropped their first leak collaboration "The Fall" as a free sample.