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Katy Perry To Close MTV VMAs With Pepsi Partnership Performance

Njai Wed, Aug 21, 2013
Katy Perry To Close MTV VMAs With Pepsi Partnership Performance

Katy Perry and Pepsi are teaming up with MTV for an unforgettable closing performance at the 2013 MTV Video Music Awards.

According to Pepsi, Perry will conclude the 2013 "MTV Video Music Awards” with an epic and show-stopping finale, performing her new worldwide smash single, "Roar," live from an undisclosed location in Brooklyn when the VMAs air on August 25 at 9pm ET/PT.

Also on VMA night, Pepsi will gift fans with a free download of "Roar" by simply joining Pepsi Experience Points (PXP), Pepsi’s rewards platform.

“We’re excited to support a talented and iconic artist like Katy Perry to offer her fans these amazing opportunities,” said Chad Stubbs, Senior Director of Media Strategy, PepsiCo Beverages. “We hope through the continuation of our Iconic Summer program to give consumers a VMA experience that they will never forget.”

To build excitement and anticipation for Katy Perry's forthcoming new album, PRISM, MTV and Pepsi have launched a pioneering tweet-to-unlock and social voting program that encourages fans to decide on one of two new Katy Perry songs from the new record that will be released early on iTunes. Fans who tweet #KATYNOW will unlock clues around two of the album's tracks, including the song titles and select lyrics. 

Once fans have unlocked the song clues by reaching a certain number of tweets, Pepsi and MTV will unveil the two never-before-heard preview clips via pepsi.mtv.com. 

The voting frenzy will continue through the VMA telecast as Pepsi and MTV give fans a chance to sample the songs and decide which one will be released early by tweeting, using one of two unique hashtags to vote. The winning song, which will be released on Tuesday, September 17 via iTunes album pre-order, will be revealed live on MTV just moments before Katy’s VMA performance.

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