Knowles described the video as being like a “stylized documentary” to be filmed in various locations around Cape Town. “The locations for my video will largely be inspired by the color in the architecture and townships around here. We'll just take a camera and see what happens," she explained. She and described the single itself as "eclectic with '80s references and African percussion influences". The Dev Hynes-produced album will be her third.
And South Africa seems to be the theme, as she will also be the cover girl for November’s issue of South Africa’s Elle Magazine. She says she loves what South Africa’s Cape Town has become and enjoys visiting, "I came to Cape Town for the concert with my sister nine years ago. In just under a decade it has changed so much. From what I have experienced it is such a diverse city. I love the arts and the creativity here, also the element of youthfulness."
Look out for the video in October.