When Diddy moved Bad Boy Records from his partnership with Atlantic Records to Interscope, he started rebuilding his roster of artists as well. He signed three rappers with contrasting styles, with the first addition to the label being Machine Gun Kelly (MGK) in 2011 and this year he inked record deals with Bronx rappers French Montana and Los.
In a similar structure to his initial set-up of Bad Boy, Diddy launched Hip Hop albums by Notorious B.I.G and Craig Mack then released the label’s R&B acts Faith Evans, Total and 112. Now that Machine Gun Kelly and French Montana have help reposition Bad Boy as a competitive label, Diddy is ready to make an impact in R&B with his new signee Megan Nicole. The Youtube sensation, who covered Bruno Mars and Kings of Leon, have attracted over one million subscribers.
Diddy plans to extend her internet fame into a lasting career, while Megan Nicole fuses her musical influences from Al Green, Stevie Wonder and Queen to garner listener’s attention. The first buzz record hoping to continue her growing fan base is “B-e-a-utiful.”
The leader of Bad Boy is on pace to build the same momentum he found early in his career.