LA-based pop artist JoLivi has released the video for her summer single “Chains.” This track comes from JoLivi’s latest EP, Just For You, released earlier this year. The full project is available for purchase here: http://goo.gl/mK62Sg
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JoLivi told NKD Magazine, “I wanted the video to be simple but also express the feelings of being weighed by a relationship.” The songstress built the visuals around the idea of literally being chained by a past relationship. “Having 60 pounds of chains wrapped around me was a definite reminder,” JoLivi remarked, “The scenes where I am moving around in the light express the breaking free out of those chains and moving on.”
Since her musical start, JoLivi has garnered attention from Baeble, Breathe Heavy, Fanlalaand Myspacewho remarked that, “JoLivi’s songs are laced with the girl-power messages that make pop so delicious.” Drawing on personal ups and downs, JoLivi offers an intimate take on pop. Self-described as “curious, loving, confident and definitely resilient” JoLivi pens tracks about bouncing back after hardships in life and love. The Hawaii-born singer-songwriter pulls inspiration from each new adventure in her life, explaining, “It is important for me to evolve and explore new things as an artist and always find the silver lining in things I go through in my life and how I make music”
“JoLivi is finding the light despite some dark times,” Breathe Heavy said of JoLivi’s unique take on pop music. Her powerful presence and sound are evident in every track and shine through in her visuals as well. Adding an edge to typical pop, JoLivi’s music “is as real and honest as she is. (PopWrapped).” Fanlala commented that “JoLivi is an artist brand new to the scene, but with a ferocity like hers, we can’t wait to see where her music takes her.”