Production Duo Snakehips Links Up With Zayn For Vivid ‘Cruel’ Video

Snakehips and Zayn release their highly-anticipated music video “Cruel.”  With Zayn playing the lead role, the video perfectly captures the contrast between cruel and kind, light and dark and everything in between.  

The camera endlessly forward, pushing through a series of setups on a single forward motion. The camera passes from environment to environment through a series of abstract, neon-lit rooms, all based within Snakehips’ world; a cinematic, neon infused metropolis.  


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