Oct 28, 2013 marks the date of a remarkable partnership between the Tupac Amaru Shakur Foundation, the media corporation MLE Network, and the digital public relations agency GAME Media. In time for the holidays, these entities will work together to increase awareness of the philanthropic legacy of the late rapper, Tupac Amaru Shakur.
“We've been looking for the right non-profit to support, with a focus in youth development through leadership training and the performing arts, TASF is right up our alley. MLE's goal is to brand the non-profit within our audience network and help them receive their fundraising goals.” – Adeniyi Omisore, COO of the MLE Network.
With a goal set to expand the Tupac Amaru Shakur Center for the Arts in Stone Mountain, Georgia, MLE Network and GAME Media have strategically designed a plan to help generate donations and get the construction under way. The plan will be a series of digital and in-market campaigning, aligning the non-profit with influential brands and media partners.
Additionally, fundraising efforts will also re-introduce Tupac and Afeni Shakur as community leaders and showcase the non-profits’ contributions, accomplishments, and fundamental classes that have guided and mentored at risk youth since 1999. Funds will be used for theater expansion as well as support for the Peace Garden, and Leadership & Arts youth program.
“Tupac was passionate about the young people of our future. He had a desire for a center that could provide a positive environment for youth to grow. We want to help the foundation as they continue to encourage their students' development and train them in the arts. We’re thrilled to be involved.” – Kisha Scott, GAME Media
“Tupac has a generational appeal and fan base that spans the entire globe. We want to ensure that the breadth of this audience is aware of Tupac's creative works and desires, and the profound impact those works and desires still have to this day. I believe MLE and GAME Media can help build this awareness and garner the support we need to continue his legacy." – Vernal Cambridge, TASF Executive Director.
To make a donation to the TASF, please CLICK HERE.
About TASF (a 501(c)3 nonprofit organization)
Since 1997 TASF's mission has been to provide training and support for students who aspire to enhance their creative talents. Each and every child desires freedom to creatively express themselves. The TASF provides an environment that encourages freedom of expression, serves as a resource for families, and empowers via education.
On June 11, 2005, in Stone Mountain, Georgia, the TASF reached a significant milestone with the opening of the Tupac Amaru Shakur Center for the Arts & Peace Garden containing a beautiful 6-acre garden with a bronze statue of Tupac Shakur, community event space, classrooms, art gallery and gift shop replete with Tupac memorabilia. The Foundation's goal is to raise enough public & private funds to open its existing facility that will contain a 300 seat performing arts theatre, museum, and additional classrooms.
About MLE NETWORK
MLE Network is home to The Soul Train Award winning website, Singersroom.com, that was founded in January 2006. Since then, MLE has recently launched two other sites within its premiere network; Rappersroom.com and Gospelbreak.com. These media outlets have been a platform for artists to communicate directly with the growing music community.
About GAME MEDIA
GAME Media is an interactive digital public relations agency. The company has worked with accredited brands and artists since 2011. Their team has successfully conceptualized and driven viral campaigns that have contributed to consumer awareness and increased sales.