Kendrick Lamar shocked the Hip Hop world with a verse on "Control" that still has the internet mumbling. R&B was silent as the genre is not built on the same competitive nature as Hip Hop, but singer Lyfe Jennings believe somebody needs to call out the nonsense in order for the genre to improve.
"Ima do what Lamar did but n the r&b game. Ima issue a friendly challenge. Im writin now.r&b get ready! Ima name names too! Get ya pens out!!" Lyfe stated.
The "Boomerang" singer will challenge Anthony Hamilton, Kem, Raheem Devaughn, Musiq Soulchild, Jaheim; all artists he respects, but Lyfe sees himself as the best songwriter in the genre.
Though the song may create grumblings, the goal is not to start beefs, but push the creative within the field. "Get ready dont take it the wrong way its all in sport."